Marketing Tips
for the Frugal
Self-Publisher
The role of a writer/author in this 21st
century is one of hard work and fabulous rewards--not necessarily monetary
rewards unless you are exceedingly fortunate, but your life will change as
you attend meetings, readings, conferences etc., and meet hundreds,
perhaps thousands of people who are in awe of you for even writing a book.
Of course, you will also meet many who laugh with scorn (perhaps thinking
why you bother because they don't even read and can't understand) or envy
(believing you are now rich!). But
trust me, your journey will be fascinating and anything but dull for if you face
the challenge squarely, it will enrich your life.
1. Decide what YOU can do and do
it well. No matter how you choose to market your book,
you have to do something ... so you might as well do a good job
of it. You will have a major investment in this book either through time or money. Don't allow your book
to stagnate on a shelf/ a website/in your basement.
2. Learn the "3 Foot" Rule -
talk to everyone who comes within 3 feet of you. Always carry a
book, bookmark, business card or
info. sheet. If they don't buy a book, don't be disappointed, you
will be surprised how else they might help you. Don't expect anything. Be
yourself.
3. Invest in a few well-known marketing books,
or visit local library, and read them! Here's a few to start you off.
Marketing Without Megabucks by Shel Horowitz www.frugalfun.com
How To Promote
Your Book by Dan Poynter www.PARApublishing.com
The
Complete Guide to Self-Publishing by Marilyn and Tom Ross
www.about-books.com
4. On the internet,
you'll be deluged by thousands of sites with marketing tips. A small
selection are on our links page
5. Join an Internet
Email List and subscribe to topical newsletters but be careful not
to get sucked into all their own marketing endeavours to sell you the BEST
marketing plan ever!!
6. Networking with local business
groups is a great way to advertise for little money but be careful of
high membership fees. Make sure they are suitable to your needs.
7. Trade books with other willing
self-published authors. A good way to pick up gifts and get known.
Now get out there and write and market that book you've
dreamt about.
Good luck and all the best,
J. Robert Whittle and Joyce Sandilands, authors
These are all well-known and oft used tools to help
market your book. You'll find more tips, comments and experiences on
Joyce's Blog and . .
.
Our Links Page has an assortment
of links especially useful for beginning writer.